KOROB KOROB views clothing as a form of ritual and a way of interacting with reality. Inspired by the craft of artisan tailors and the image of a sorcerer, the brand's items exist on the border between the everyday and the sacred. Clothing is both a tool and an artifact: a gesture, a pocket, or a sequence of actions becomes part of an everyday spell.
Brand origin
The KOROB KOROB brand appeared in 2022 as a development and continuation of the story begun by the Infundibulum brand. The new project inherited the attention to form, material, and symbolism—and took a step deeper, toward folkloric thinking, ritual, and archaic experience.
The name KOROB KOROB itself refers to a fairy-tale formula, to a closed space inside which knowledge is stored:
There is a hut in the forest, a room in the hut, a box in the room...
This repetition, this incantation, is not just text, but a way of building the world layer by layer: from the forest to the house, from the house to the room, from the room to the box, from the box to the thread, bread, trace, backward movement. The brand's clothing is structured in the same way: it gradually gathers meanings, allowing the wearer to enter into them at their own pace.
Materials and working with fabric
For the FW24 and FW25 collections, the brand used dense tweed made from virgin wool—a fabric created specifically for the project in our chardak_fabric workshop in Novi Sad, Serbia. Production was carried out on restored looms from the 1950s, which directly references the logic of slow, conscious craftsmanship.
A double-breasted jacket made of thick wool tweed, created on restored looms from the 1950s. The silhouette and construction are inspired by the clothing of seasonal workers in the 19th century. This is a utilitarian piece, designed for long-term wear, with an emphasis on shape, weight, and texture.
This idea of transition, transience, and dual belonging perfectly matches the philosophy of KOROB KOROB —clothing for those who are “in between.”